Let’s face it, finding a job can be an ordeal. Scenario number 1, you find something you love doing but you are not satisfied with the wage. Scenario 2, you find a high-paying job but it is not something you are passionate about or is in your line of expertise. These two situations spell D-I-S-A-S-T-E-R, which of course only leads to you quitting your job eventually.
However, it is not the end of the world and you can turn something that you love doing into a profitable endeavor. The answer: go into business. Through this, you can keep the job that you want while finding another way how to make extra money. With the advent of technology, you can run a viable business from home.
Many of the large-scale businesses once started out in their own garage, such as Hewlett Packard. Get an Internet connection and think of a viable business that you are good, such as selling your own line of beauty products, Web designing service, etc. You can hook up with a free or cheap Web hosting service for you to have your own business site.
You can then start marketing your business by finding potential customers to increase the profit that you make. This can be a challenge as there are a number of online businesses that serve as competition. How then do you rise above the rest?
Because existing businesses have developed a solid relationship with their customers, targeting them can be impractical. What many don’t realize is that there are many potential customers out there, which remain untapped—the so called offline customer base.
These are the people who are not Internet savvy, do not have the time to go online, or simply prefer the traditional way of doing things.
Here are the strategies on how to tap offline customers:
Snail mail.
Send them a letter the traditional way. Tell them about your business and how your products or services will help them solve their everyday problems. Come up with an attractive business ad because getting their interest is very important.
Make your letter informative, interesting, and personal. Encourage them to visit your Web site by offering a package for people who do.
Referral system.
Have your online customer base refer somebody who does not have an online account. Promise to give discounts or coupons for a successful referral made.
However, have a checking system to make sure that referrals were indeed valid.
Actual visits.
Make trips to places where potential customers who would want your product or service can be found.
Talk to people and employees there and be sure to hand them a business card. Promise them a commission if ever they can refer a prospective customer to your business.
Having your very own business is a sure way on how to make extra money. Once your enterprise kicks off and is off to a good start, you can go fulltime, devote your attention to the business and live the life you’ve always wanted.
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